The day has finally arrived… you’ve finished creating your online course! It took several weeks (maybe even several months) to create it, but that’s okay. The important thing is that it is done, and after many long days and nights of being glued to your computer creating, recording, and editing your course content, you finally have time to enjoy daylight again. Best E-learning Platform Ads, best online learning platforms, best free online learning platforms, online courses websites, free courses online with certificates, best free online learning platforms,
There’s just one problem. Your course is completed, but nobody knows about it. And unfortunately, this isn’t the movie Field of Dreams where the “build it and they will come” approach works. This is the real world, where you have to hustle to promote your course and get some sales.
If you forgot to create a marketing strategy for your course, don’t feel bad. You’re definitely not the first person to create a course before they created a plan to market it. We’ve got you covered.
In this lengthy article, you’re going to learn the best marketing strategies for selling online courses to increase your sales and enrollments.
The first few strategies should actually be implemented before you create your course, but the rest of them can be used pretty much any time after your course is published.
If you still have yet to create your course, check out why 7SearchPPC is listed as the best online course platform.
How to market an online course before it’s published
Here are some things you can do before you create your online course:
- Craft your ideal student avatar
This is an important first step to take before you implement any of the strategies listed in this article. Understanding who your ideal student is before you start marketing your course will help you craft marketing messages that speak directly to their frustrations, needs, and desires.
Your ideal student avatar is essentially a representation of the ideal student for your course. Write at least a one-paragraph description describing your ideal student and keep them in mind as you implement the marketing strategies listed in this guide.
2.Identify your unique value proposition
Research some of the existing online courses related to your topic so that you have a good idea of what is included in those courses and how they are presented. The goal here is to determine how you will differentiate your course from your competition. What areas of your topic will you cover that your competition missed? What value can you add to your course that is not included in the others?
Identify your unique value proposition (aka a differentiator) and include it on your course sales page and in your marketing messages. Plus, when people ask “how is your course different from XYZ?”, it helps to have a good answer.
3.Survey your audience before you create your course
This step is important because it helps ensure that you create an online course that people actually want to take. If you have an audience (from a blog, podcast, email list, social media, etc.), send them a survey to ask them what topics they are interested in learning about. Create a course based on what they want, not on what you want to create.
Including your audience in your course creation process is also a great way to build anticipation for your course before you release it, plus you validate the demand for your course topic before you invest any resources to create it.